Commentary—The Stock Market's Pricing of Customer Satisfaction
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منابع مشابه
Commentary - The Stock Market's Pricing of Customer Satisfaction
A number of recent marketing studies examine the stock market's response to the release of American Customer Satisfaction Index (ACSI) scores. The broad purpose of these studies is to investigate the stock market's valuation of customer satisfaction. However, a key focus is on whether customer satisfaction information predicts long-run returns. We provide evidence on the market's pricing of ACS...
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Recent empirical research in banking has found substantial but unexplained differences among bank’s costs and profits, indicating that the industry is not in long-run equilibrium. In this paper, three factors are hypothesized as the source of this out-of-equilibrium behavior: (i) variations in banks’ abilities to match capacity and demand; (ii) variations in risk management; and (iii) variation...
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W investigate the association between information contained in the American Customer Satisfaction Index (ACSI) metric and future stock market performance. Some past research has provided results suggesting that the financial markets misprice customer satisfaction; i.e., firms advantaged in customer satisfaction are posited to earn positive future-period abnormal stock returns. We reexamine this...
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Vol. XLVII (December 2010), 1041 –1058 *Xueming Luo is Eunice & James L. West Distinguished Professor and Professor of Marketing, College of Business Administration, University of Texas at Arlington (e-mail: luoxm@uta.edu). Christian Homburg is Professor of Marketing and Chair of the Marketing Department, University of Mannheim (e-mail: homburg@bwl.uni-mannheim.de). Jan Wieseke is Professor of ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2009
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1090.0526